OUR NINJA STRONG FAMILY
About Us
Ninja Strong is a family-owned brand built for the Next Gen Ninja. Inspired by our son's journey from backyard training to national ninja competitions, we set out to create high-quality ninja gear and custom obstacles that support young athletes as they grow stronger, faster, and more confident—on and off the course. From the first swing to the final buzzer, we believe in showing up, leveling up, and never backing down. That mindset is at the heart of everything we create. We specialize in:
- Custom ninja obstacles for home gyms and backyard courses
- Ninja apparel designed for movement and motivation
- Supporting a community of ninja families across the country
Every product is tested by real ninja families and designed to meet the demands of youth ninja athletes training for speed, strength, and success. Whether you're just starting out or chasing the podium, Ninja Strong is here to equip you with the tools to train hard, dream big, and
Find Your Strong!
Our Family Story
Ninja Strong started as a family project and turned into a mission.
Like many of you, we didn't set out to build a brand — we were simply supporting our son's dream.
Joey Stone, also known as @thebasementninja, discovered his love for ninja through backyard training, homemade obstacles, and the thrill of every new skill. What began in our garage and basement quickly became something bigger. With hard work, consistency, and a whole lot of heart, Joey went from local comps to standing on national podiums. He is now a 2024 Kids WNL Premiere Series Champion, 2025 WNL Head-to-Head Champion, and most recently, the 2025 WNL World's Strongest Ninja.
As we walked alongside him — cheering, coaching, building, and traveling — we realized how powerful this community really is. Families like ours, coaches who care deeply, and kids with more grit than most adults we know. That's when Ninja Strong was born.
We wanted to create high-quality ninja gear and custom obstacles that reflect what this sport teaches: Discipline. Resilience. Courage. Family.
Everything we offer is family-tested and ninja-approved. From your first backyard obstacle to your next national comp, we're here to support you every step, swing, and stumble along the way.
Because champions aren’t made — they’re built. And they don’t do it alone.
Welcome to Ninja Strong
Made by Ninjas. Built for Ninjas
Want to join the Ninja Strong Team?
Be the first to know about our newest Obstacle & Merch drops and receive NS Team-Only discounts!